BDS Analytics Releases First Detailed Study of Colorado Cannabis Data

Cannabis industry’s most reliable source of data conducts sharp, exhaustive investigation of Colorado cannabis sales, with comparisons to Washington State

FOR IMMEDIATE RELEASE

Contact:

Douglas Brown, Contact High Communications, doug@contacthighco.com  303-241-0141

Boulder, Colorado — February 18, 2016 — Shatter is the most popular style of concentrate in Colorado, candy is the first edible choice for most cannabis consumers in the state and sativa is more popular in Colorado than in Washington State. This represents a small look at the sweeping range of insights released today through BDS Analytics’ GreenEdge™ database, the cannabis industry’s most reliable source of data analytics.

Among other things, today’s in-depth analysis of the Colorado cannabis market, with comparisons to trends in Washington State, finds:

• The top 10 flower strains in Colorado account for roughly 20 percent of total flower sales
• Durban Poison, a pure sativa, was the No. 1 strain in Colorado in Q4 2015
• Colorado’s leading edibles brands include Wana, Cheeba Chews, Incredibles and Dixie Elixirs
• Colorado’s total cannabis sales for 12-month period through Sept. 2015 were 3.8 times larger than Washington’s
• Data analysis reveals zero correlation between top strains in WA and CO, other than popularity of Blue Dream, a sativa-dominant hybrid.

“We have now normalized and categorized millions of transactions in Colorado and Washington State in our GreenEdge™ database, which is the backbone of this detailed report. Sales growth in both states remains impressive — compared to growth in other industries, it is jaw-dropping,” said Roy Bingham, BDS Analytics founder and CEO. “The comparative data is fascinating, and extremely valuable for brands and dispensaries. Washington State’s embrace of pre-filled cartridges and oils is striking. Colorado’s more intense attachment to concentrates in general, compared to Washington, is a trend that continues to blossom. Will Washington’s interest in concentrates catch-up? What is it about the strain Blue Dream — and Blue Dream alone — that attracts both Coloradans and Washingtonians with equal passion? Insights like these, culled from our enormous GreenEdge™ database, represent just a taste of the sorts of actionable insights we provide for our clients.”

For more fascinating glimpses into consumer behavior surrounding cannabis in Washington State, please refer to the attached presentation for a detailed and extensive analysis.

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About BDS Analytics: Relying upon powerful technologies, partnerships with cannabis companies and a team of data veterans, BDS Analytics provides the cannabis industry with the most precise, reliable and sweeping data analysis in the marketplace. For most companies competing in the blossoming world of commercial cannabis, BDS Analytics’ GreenEdge™ service offers vital business information — essential intelligence for marketplace success.